You Can’t Build a $10M Business on Cheap Fees | Ep 135

You didn’t start your consultancy to work weekends, second-guess your value, or wonder if this whole thing is even worth it. 

But every time you say yes to shaving fees just to win a job… 

You say no to profit. 

No to breathing room. 

No to building a business that serves you. 

In this episode, I share: 

- Why fee-cutting is almost always a self-worth issue in disguise 

- The silent resentment that builds when you work at break-even 

- The pressure it puts on your team, your family, and your future 

You might think…. “It’s just 5% off this one project…” 

But that 5%? That’s the margin that funds your next hire.  

That’s the dividend you were meant to pay yourself. 

That’s the space you needed to finally think strategically. 

This episode is a call to stop running your business on guilt, fear, and the need to please. 

Because cheaper fees won’t build you the business…or the life…you really want.