Let’s be honest. 

Most fee proposals read like a cross between a tax return and an IKEA manual. 

They’re boring. 

They’re filled with technical jargon.
 

And they have clients skipping to the end to see if you're the 'cheapest'. 

Because here’s the truth: 

If your proposal isn’t persuading, it’s boring them to tears. 

And bored clients buy from someone else. 

The client either:
 

 — Hands the work to a competitor who actually sells their value
 

 — Or emails you back with, “Can you cut your fee?” 

Neither is fun. 

Let’s fix that. 

Next Tuesday, I’m running an online workshop: 

How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate
 

 — Tuesday 21 October
 

 — 11:45am – 1:15pm NSW time
 

 — $100 to join 

 — Capped at 10 spots 

Register now >> Click Here 

This is a practical, no-BS session for consultancy owners who are sick of writing weak proposals and want to start:
 

 — Writing proposals that make “yes” ...

When we grew our consultancy from $3M to $30M, we thought we had proposals nailed. 

Leads were coming in. Projects were getting bigger. The team was growing fast. 

But there was one problem. 

We kept losing work we should have won. 

Time and again, we’d earn the opportunity to bid… send out the proposal… and watch it fall flat. 

The client would pick a competitor.
 

Or they’d come back asking us to cut our fees.
 

And the opportunity we worked so hard for was gone. 

Sound familiar? 

The truth is, most consultancy owners don’t lose because they can’t generate opportunities. They lose because their fee proposals don’t convert. 

 — Proposals that read like boring, vanilla templates, not persuasive sales tools
 

 — Proposals packed with technical jargon clients don’t understand
 

 — Proposals that focus on cost, not value, so the client skips straight to the bottom line 

That’s the problem. 

And next week, I’ll show you how to fix it. 

Next week I’m running an online workshop called “How To Write Fee Proposals That Convert.” 

It’s designed to help you stop wasting opportunities at the proposal stage - and start turning more of them into signed projects. 

If you’re tired of doing the hard work to win the opportunity, only to lose it with a weak, vanilla proposal that doesn’t convert… 

If clients keep coming back asking you to cut your fees… or worse, they hand the project to a competitor… 

Or you just want your proposals to consistently win higher-margin work and make “yes” the default answer… 

This is your chance to fix it. 

I’ll walk you through the exact 3 steps top-performing consultancies are using to:
 

 — Write proposals that sell value, not just price
 

 — Position themselves as first choice with A-grade clients
 

 — Lift their conversion rates and win more of the right work 

Tuesday 21 October – 11:45am NSW time 

It’s just $100 | 90 minutes | Online on Zoom 

Register now...

You’ve done the hard work. 

You’ve got the opportunity to write a fee proposal.
 

Your marketing is working. Your BD efforts are paying off.
 

The chance to win the project & more work is right there. 

But then the proposal goes out… and it falls flat. 

The client picks a competitor.
 

Or they come back asking you to cut your fees.
 

And the opportunity you fought for - gone. 

That’s the problem. 

Most consultancies don’t lose because they can’t find opportunities to bid for work. 
 

They lose because their proposals don’t convert. 

And every time it happens, you’re not just wasting time.
 

You’re leaving serious money on the table. 

It’s time to fix it. 

Next week, I’m running a 90-minute online workshop to show you how. 

It’s called: 

How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate 

Register now >> Click Here 

In this session, I’ll show you exactly how to: 

1) Write proposals that make “...

Next week I’m running a workshop called: 

How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate 

If you’re tired of spending hours on proposals that don’t convert… 

If clients keep choosing competitors even though you know you’re the better option… 

Or you just want your proposals to consistently win higher-margin work… 

This workshop will show you exactly how to turn proposals from a weak link into one of the most powerful tools in your business. 

Register now >> Click Here 

In this session, I’ll show you exactly how to:
 

 — Write fee proposals that convert by focusing on what clients really care about
 

 — Stop being vanilla, stand out with elite-level positioning
 

 — Win more work from A-grade clients without racing to the bottom on fees
 

 — Build credibility fast with a “Results Bank” of proof and expertise
 

 — Use a proven proposal structure that consistently wins more work 

More wins. Higher margins. Less wasted time. 

You didn’t build your consultancy to stay stuck running it forever. 

But here’s the brutal reality… 

Most owners will hit $5M, maybe even $8M, and then stall.  

Not because the market isn’t there.  

Not because they lack talent.  

But because they never figured out how to remove themselves from the centre of everything. 

And that’s where the pain lives: 

– Every big client depends on you 

– Every decision sits with you as the bottleneck 

– Every risk is yours to shoulder alone 

The dream was freedom.  

But instead, you’ve built yourself another job… just bigger, heavier, and harder to escape. 

Here’s the truth: if you don’t build an elevation strategy, your business owns you. 

In today’s podcast episode, I walk you through the same framework I use with Boardroom clients to grow their consultancies beyond $10M and secure their future. 

Because let’s face it… 

You don’t want to grind until retirement and hope someone will buy your busine...

Most consultancy owners are on LinkedIn. 

They post updates. Share wins. Maybe even write the occasional article. 

But months go by — and nothing changes. No real leads. No qualified calls. No new clients. 

Here’s why: 

— Your Content Is Too Vanilla — 

Most posts read like generic updates. They’re flat. Forgettable. Your clients scroll straight past. 

Your content needs to stand out. 

It should be exciting — giving updates about you, your office, and your unique perspective on what’s happening in the marketplace. 

— No Call to Action — 

Even strong posts fizzle out. 

Without a clear next step, there’s no conversion. Attention doesn’t equal action. 

— No Consistency — 

Posting once every few weeks won’t cut it. 

Consistency builds visibility, trust, and momentum. 

— No System Behind the Content — 

It’s random. Scattergun. A post here, a post there. 

Without a framework, it’s just noise. 

— No Messaging Strat...

In the early days, we were proud of how lean we ran. 

No fluff. No fat. Just hard work, good people, and solid delivery. 

That approach got us to $3M. 

But it nearly broke us at $7M. 

Here’s what happened: 

We kept growing without changing how we operated. 

— Same flat structure. 

— Same client-heavy delivery. 

— Same founders doing everything. 

It worked… until it didn’t. 

— Margins tightened. 

— Projects slipped. 

— People started burning out, especially us. 

We realised that what got us to $3M was actually holding us back from getting beyond $7M. 

So we made three key shifts: 

— We built a real leadership layer — 

Not just senior techs. Real leaders with clear accountability. 

— We stopped saying yes to everything — 

And got ruthless with scope, client fit, and pricing. 

— We stopped doing, and started building — 

We replaced brute-force effort with structure, systems and strategy. 

Within 12 months, the business looked completely differe...

On the surface, your consultancy looks strong. 

Revenue is growing. The pipeline is full. Projects are being delivered. 

But when you check the numbers… the profit isn’t there. 

That’s the Profit Illusion. 

Because here’s the truth: revenue ≠ success. 

Here’s why: 

— Costs Rise Faster Than Fees — 

Every new hire, lease, and subscription eats into your margin. 

Without tight control, you end up scaling overhead, not profit. 

— Delivery Leaks Go Unnoticed — 

Projects look “fine” on the surface, but budgets blow out quietly. 

Scope creeps. Hours get written off. Margins vanish. 

— The Founder Focuses on Top Line — 

Revenue feels exciting. But it hides the cracks. 

Most consultancies don’t realise how bad it is until cash flow crunch hits. 

— No One Owns the Numbers — 

If project managers aren’t accountable for profit, no one protects it. 

And the leaks keep compounding. 

The truth is simple: 

Revenue i...

Here’s a hard truth: most consultancies don’t lose profit because of bad clients or poor delivery. 

They lose it quietly… at the end of every project. 

The final invoice goes out. The team bolts straight into the next job. And that’s it. 

No pause. 

No reflection. 

No lessons captured. 

And what happens next? 

The same mistakes get repeated. 

Hours keep leaking out of budgets. 

Margins quietly erode. 

And before you know it, you’re delivering more projects than ever… but the business is running harder just to stand still. 

That’s the problem. A leaky bucket business. 

And in this podcast episode, I’ll walk you through the exact 20–30 minute project closeout process we install with Boardroom clients to stop profit leaks for good. 

Here’s how it works: 

Trigger: When a project hits 90% complete or the final invoice is raised, a closeout meeting is scheduled automatically. No excuses, no forgetting. 

Agenda: Four key par...