Confidence, Not Pricing, Is the Real Problem | EP 154

Your pricing isn’t the real problem — your confidence is.

In this episode, I break down why engineering and built environment consultancy owners struggle to charge what they’re really worth, why fear is driving how you price projects and approach fee discussions with clients, and how showing up with calm confidence changes how clients behave and treat you. I share a real life coaching client example of how backing yourself and staying clear and confident leads to clients stopping negotiations and asking for discounts — proving that confidence alone can flip the dynamic and see you charging what you’re really worth.

👉 Check out the $10M+ Consultancy Roadmap (Step-by-Step to $1M, $3M, $5M, $10M and Beyond) to grow a profitable consultancy without burning out >> Click here to watch