Engineers Let Themselves Become a Commodity (And Doctors Didn’t) | EP 172

Engineers didn’t lose respect overnight — it happened one “yes” at a time.

In this episode, I explain how the engineering & built environment profession gradually became commoditised, dropping fees & profit margins — while doctors protected their value — and what you need to do to stop being discounted, rushed, and disrespected.
I share a real client example of saying no, holding standards, and attracting higher-quality opportunities.

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