Stop Being The Best-Kept Secret | EP 190

The best consultancy doesn't win the work. The known one does.

In this episode I break down why being technically excellent is no longer enough on its own, what staying invisible in your market is really costing you, and how to build real authority on purpose instead of hoping your work speaks for itself.

I spent 10 years as a director and shareholder of a $3M engineering consultancy that we grew to a $30M engineering, town planning, surveying and architecture consultancy - and becoming known in our market was a deliberate decision, not an accident.

I also share the story of Shane, a Boardroom member who sharpened his positioning and started showing up consistently on LinkedIn - his posts began pulling thousands of views, and he landed a brand-new client who reached out directly off the back of his content.

Inside this episode we cover:
- Why being great at the work is now just the price of entry
- What staying invisible is actually costing you in referrals, price and lost clients
- How to get clear on your positioning so you're memorable, not generic
- Why proof and results build authority faster than any capability statement
- What happened when Shane stopped waiting for referrals and started showing up

If your work is as good as anyone's but the right clients still aren't finding you, this episode will show you exactly why.

👉 Check out our $10M+ Consultancy Roadmap Training. It's a step-by-step guide to help you move from wherever you are now — whether that's $1M, $3M, $5M or $10M and beyond — and build a business you can genuinely be proud of - https://go.coachignite.com/start

📚 Get the book - https://go.coachignite.com/book

🎧 Listen to the podcast - https://www.coachignite.com/podcasts/the-ignite-podcast-with-josh-stone

🌐 Visit the website - https://www.coachignite.com/

Don't forget to subscribe so you get notified of future episodes