Why You Can't Outsource Your Marketing | EP 193

Every marketing person you've ever hired has let you down. Here's why.

Engineering and Built Environment consultancy owners

In this episode I break down why outside marketers can't do the one thing that actually matters, why you're the best person to market your own business, and how to elevate your role so you can go and own it.

I spent 10 years as a director and shareholder of a $3M engineering consultancy that we grew to a $30M engineering, town planning, surveying and architecture consultancy - and it took me too long to learn that in a consultancy, the best person to do the marketing is you.

I also share the story of Morné, a Boardroom member who took the reins on his own marketing, built a proper LinkedIn system, and sharpened his positioning and capability statement - and landed a spot on the Department of Finance's board of quantity surveyors off the back of it.

Inside this episode we cover:
- Why outside marketers put out generic content that converts nobody
- Why clients buy you, not a logo
- How to elevate your role so you can free yourself up for marketing and BD
- Why one consistent post beats a big outsourced push that fizzles out
- What Morné did to open a door that big off the back of owning his own marketing

If you've brought in marketing person after marketing person and it's never quite worked, this episode will show you why - and what to do instead.

👉 Check out our $10M+ Consultancy Roadmap Training. It's a step-by-step guide to help you move from wherever you are now — whether that's $1M, $3M, $5M or $10M and beyond — and build a business you can genuinely be proud of - https://go.coachignite.com/start

📚 Get the book - https://go.coachignite.com/book

🎧 Listen to the podcast - https://www.coachignite.com/podcasts/the-ignite-podcast-with-josh-stone

🌐 Visit the website - https://www.coachignite.com/

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