Referrals & Word of Mouth Aren’t a Growth Strategy
Most consultancy owners say the same thing when I ask where their work comes from.
“Referrals.”
“Word of mouth.”
And that’s great.
It usually means you’re doing good work.
But here’s the issue.
Referrals & word of mouth are ad hoc.
They’re unpredictable.
And they only happen when someone else decides to talk about you.
They tend to come in clusters…
Then they go quiet with no warning.
Which is why your confidence in your pipeline disappears the moment things slow down.
I get it. Reputation is powerful.
But reputation without proactive business development leaves your growth to chance.
In this week’s podcast episode, I break down:
- Why referrals & word of mouth aren’t a proper business growth strategy
- Why reputation alone will create a lumpy pipeline at best
- And how to layer a simple daily BD rhythm so you gain control over the growth of your consultancy
Including a practical example from Quentin, a Boardroom client who stopped waiting to be talked about and started building a consistent daily LinkedIn outreach strategy into his business — and immediately created new conversations, new meetings, and new projects in parallel with referrals.
Referrals are great — and I don’t want them to stop for you.
I just want you to stop relying on them to grow your business.
Click Here to watch the video.
Click Here to listen to the full episode.
One question to sit with this week:
If referrals paused for the next 60 days, would you still feel confident in your pipeline and the growth of your consultancy?
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
- Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here
- Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!
- Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now
- Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here
