Being a generalist might feel like you’re ‘capturing the market’, but in business, it’s a trap. 

Trying to serve everyone leads to vague marketing, harder delivery and lower profit margins. 

Complexity creeps in. Your team become stretched. Your systems break & growth stalls.  

The solution? 

Get narrow. 

When you niche down, everything starts working better. 

— Marketing becomes clearer — 

You’re not trying to be everything to everyone. 

You’re speaking directly to a specific client with a specific problem. 

— Delivery improves — 

You’re not reinventing the wheel every project. 

You’re refining and repeating what works for your ideal client. 

— Profit margins increase — 

Specialists get paid more than generalists. 

The more focused you become, the more value you create, and the more you can charge. 

Most importantly, your business becomes scalable. 

Systems are easier to build. Teams are easier to train. Decisions are easier to make. 

Simple sc...

You’ve hit that ceiling.

Your local market’s starting to feel… tight.

You’ve built a great business in your region, but now you’re wondering...

What’s next?

Should you open another office

Chase work in other states?

Buy out a smaller firm interstate?

Maybe.

But only if the strategy stacks up.

In this week’s episode, I break down what it really takes to expand — and why some consultancies scale up successfully, while others burn out.

You’ll learn:

– How to know if you’re really ready to expand

– What separates boutique firms from national powerhouses

– Why your strategy matters more than your ambition

– Why “more offices” ≠ more profit (unless you lead it right)

– And the one mistake I made (that nearly cost us our culture)

Whether you’re considering a new office, merging with a local firm, or chasing national contracts, this episode will give you a smarter lens to make the call.

And if you’d like to ...

In order for your business to grow - you need to hire great people or develop them from within. 

Train them to take over a part of what you’re doing right now and then elevate yourself to that next level. 

And you then repeat this process over and over. 

I tell my clients all the time - the roles and the tasks that you’re doing in the business in 6 months’ time should be very different (and higher value) from what you’re doing now. 

You need to be constantly focusing on up-leveling your role and what you do in the business so that you, your team and your business are always growing. 

But this process of up-leveling can be hard and uncomfortable.  

And humans in general don’t like hard and uncomfortable. 

So you sometimes fall into the trap of unconsciously sabotaging business growth by staying where you are.  

Not growing.  

Getting involved in things you know you shouldn’t.  

Doing the same tasks and roles in the business month after month, year after...

I bet you’re running your business for a bunch of reasons. 

More money - you want a bigger slice of the pie and to set yourself (and your loved ones) up for financial success. 

More freedom - you want to design your work around the life you want to live, and not the other way around… 

More meaning - you want to make more of an impact doing the work you’re passionate about. 

But here’s the deal, there are 5 things they didn’t tell you about running your business. 

1) It’s hard. Like really hard.  

Things will go wrong. Clients will leave. Staff will leave. Team won’t follow processes. Rework will be required. You’ll need to do big hours. The things you thought you would be able to get someone else to do, often boomerang back to you.  

2) You’ll second guess yourself. 

If you think of yourself as self-confident - business will quickly put that to the test. You’ll be tested in more ways than one and you’ll find yourself overthinking simple problems because you don’t want ...

My clients Josh & Mark just had their biggest month yet — $450K.

And they’re now on track to build a $4M per year consultancy.

Not by accident.

Not by luck.

But by getting strategic and making a few key moves that changed everything.

Here’s how they did it:

— They got laser-focused on the right clients —

Josh & Mark stopped chasing every opportunity.

They got crystal clear on who their ideal clients were - the ones who valued their expertise, had bigger projects, and wanted long-term relationships.

We worked through our ‘Ideal Client’ and ‘Authority Positioning’ strategies together.

Now they’re attracting top-tier clients that want to work with them - not the cheapest option.

— They built a high-performance team —

Scaling a business means letting go.

Josh & Mark leaned into our ‘Hiring High Performers’ and ‘Team Accountability’ systems.

They built a capable team around them and stopped being the bottleneck.

This freed them up to focus on growth, s...

When I was 26, I co-owned a $3M engineering consultancy. 

9 years later - it was worth $30M. 

And no, it wasn't luck. 

We had a plan, and we stuck to that plan every step of the way. 

Here’s three key moves we made: 

— We hired leaders early —  

We didn’t wait until we were drowning. 

We brought in senior staff and gave them the space to own their roles. 

— We merged with likeminded businesses —  

One merger took us from one office to multiple offices overnight. 

It opened up cross-selling, new services and a much larger footprint. 

— We thought bigger —  

Our goals scared us - and that was a good thing. 

Our vision was the compass that guided every decision we made. 

Off the back of this, I’ve taken everything I learned. 

And poured it into a simple, 19-page business building template. 

The same strategy that helped us grow to $30M. 

It's called "The $10M Business Plan Template". 

Want a FREE copy? 

Download Now >>Click H...

If I could go back to 2012, when I was 26, and co-owning a $3M engineering consultancy. 

(That we went on to grow to $30M). 

There are a few things I’d tell myself: 

— Set Clearer Boundaries —  

Just because you can do it all, doesn’t mean you should. 

We said yes to everything, worked nights and weekends and carried way too much. 

Leadership isn’t about doing more, it’s about creating space for others to step up. 

— Structure Beats Hustle —  

We worked so hard, but we lacked structure. 

No clear plan. No system for growth. Just reacting to the day-to-day 

If we'd focused earlier on strategy, systems and sustainability. 

We could’ve scaled much faster and with less burnout. 

— Bigger Vision = Bigger Results —  

Our mindset was so small. 

We didn’t realise what was possible, until we started thinking like real business builders. 

Not just like engineers running a business. 

Your vision sets your ceiling. Dream bigg...

If I looked at your calendar right now, I could tell you how successful your consultancy will be. 

Seriously. 

Because your calendar reveals more than your to-do list - it reveals your mindset to growth and your priorities.  

And here’s what I’ve found: 

Most owners say they want growth… 

…but they spend their weeks buried in: 

 - Sending out invoices 

 - Doing emails 

 - Reviewing drawings & reports 

 - Being available to every client, all the time 

 - Being across all projects 

So, let’s get honest for a second.  

1) Where you spend your time is a mirror of your priorities 

If you’re still knee-deep in every project detail, guess what? 

You’re prioritising control over growth. 

Control feels safe, but it’s a trap. 

You’re across everything, sure - but you’re also in the weeds, not steering the ship. 

2) You can’t lead from the trenches 

You can't be the leader your business needs if you’re the first point of contact for e...

In the past year, my client Quentin grew his business by 160%. 

That’s not a typo. 

In just 12 months, he: 

— 1.6x’d his revenue 

— Doubled the size of his team 

— Attracted top-tier clients that elevated his business 

Here’s what made it possible: 

— He upgraded his client base — 

Quentin got crystal clear on who his ideal clients were. 

Through both our ‘Ideal Client’ and ‘Client Upgrade’ trainings.  

He stopped saying yes to every opportunity. 

And started targeting the right types of projects, with the right types of clients. 

Ones that valued his expertise. Paid well. And led to repeat work. 

This one shift alone unlocked a new level of growth. 

— He built a consistent BD system — 

No more waiting for referrals or repeat work. 

Quentin and his team installed our ‘LinkedIn Lead Gen’ outreach system. 

One that consistently generates warm leads and high-value opportunities. 

Week after week. Month after month. 

It’...

When I was 26, I co-owned a $3M engineering consultancy. 

9 years later - it was worth $30M. 

We didn’t get lucky, we got strategic. 

Here are the 3 key strategies that 10X’d our revenue in under a decade: 

1) Mergers & Acquisitions 

Organic growth is hard. 

It's slow, unpredictable and takes forever.  

But acquiring another business? 

That can add $1M - $5M of revenue in a single deal. 

With clients, team and systems already in place. 

We learnt to look for good cultural fit and alignment.  

As well as complementary services and strong delivery teams we could back. 

One merge or acquisition alone can change the game. 

We did several. 

2) Cross-Selling of Services 

After merging with other firms - we didn’t just stop there.  

We unlocked serious growth by cross-selling services across the group. 

Town planners introducing engineers. 

Engineers teaming up with architects. 

Enviros partnering with engineers...