When Clients Push Back on Price
You know the moment.
You send the proposal. You’ve scoped it carefully. You know the value’s there.
And then the reply comes back:
“Can you sharpen your fee?”
“Looks a bit high.”
“Can you match the others?”
Your heart sinks.
It’s not just the project — it feels personal. Like they don’t see the value in what you do.
But here’s the real kicker…
It’s not their job to believe in your value.
It’s yours.
If you don’t back yourself, why would they?
In this week’s episode, I share how undercharging is often a mindset issue, not a market one.
You’ll learn:
- Why your self-worth sets your price (and your profit)
- How to hold your ground without losing great clients
- What the top 10% of consultancy owners do differently
If you’ve ever dropped your price just to win the job — and regretted it — this one’s for you.
And if you’d like to learn more, please take a look at my most recent podcast episode on this exact topic:
Click Here to watch the video.
Click Here for the podcast episode.
To your success.
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
- Subscribe to our podcast | Looking to grow your consultancy? Our weekly podcast is packed with the latest tips, tricks and strategies. Learn how to run a more efficient business and scale successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully - Click Here to listen & subscribe now!
- Download our free Business Plan template that will help you build out your Business Plan & grow your business in a consistent and step by step manner – Click Here to download now
- Join our next online workshop – The Profitable Consultant | Learn how to build a Profitable Consultancy, that generates consistent 30% net profit margins - Register here
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