3 Strategies to Attract High Performers
Every consultancy wants high performers in order to grow.
But high performers don’t apply - they choose.
They look for the consultancies doing incredible work.
The ones people are talking about.
The ones with energy, purpose and pride.
When it comes to attracting high performers into your business, here’s where most consultancies go wrong, and what to do differently instead:
— No Real Brand —
Most consultancies look and sound the same.
Same website. Same language. Same projects.
No personality. No edge. No story.
High performers want to join brands that stand out.
Brands that are visible.
Brands that lead conversations in their industry.
When your consultancy builds a name and a brand, through thought leadership, strong opinions and delivering incredible projects - great people want to work with you.
— Average Culture —
You can’t fake culture.
People talk. Word spreads.
If your team doesn’t love working in your business, potential future hires will know about it.
But when your culture is strong. When your team feel valued, supported and proud to work with you, it becomes your best recruitment tool.
High performers want to work in a business that has incredible culture.
— Forgettable Projects —
The best people want to do great work.
They want projects that challenge them. Work that matters.
If your consultancy is known for taking on any and every project and working with cheap and painful clients - it’s a red flag.
But if you consistently deliver high-quality, high-impact work - and talk about it - you’ll attract people who want to be part of that.
High performers don’t chase jobs.
They chase brands, cultures and projects that excite them.
If you want to attract the best talent, build a consultancy worth choosing.
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
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