The Real Reason Your Pipeline Is Patchy
If your pipeline feels inconsistent...
If one month you’re slammed, and the next you're chasing crumbs…
It’s not a marketing problem.
It’s a positioning problem.
Because the truth is — the best clients don’t find their consultants by scrolling through tender platforms.
They already know who they want to work with.
They go straight to the experts.
So if you want a consistent pipeline filled with high-quality clients, you need to shift from chasing work to attracting it.
Here’s how:
— Become Known for Something Specific —
Stop trying to be the “we can do everything” firm. That’s not how trust works.
Get laser clear on your niche, your expertise, and what makes your firm different.
— Share Your Thinking Publicly —
Post content that showcases your knowledge and approach. Not fluff. Not ads.
But real insights that help your ideal client move forward.
— Build a Reputation That Precedes You —
Most consultants think visibility is “optional.” It’s not.
Reputation is what keeps your pipeline full when the market tightens.
Patchy pipelines aren’t solved with more hustle.
They’re solved with more clarity.
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
- Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here
- Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!
- Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now
- Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here
