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I Used to Measure My Success by My To-Do List

For a long time, my entire sense of progress (and self-worth) was tied to a to-do list. 

 

Every day started with it. 

Every day ended with it. 

And if I hadn't crossed enough off — the day felt wasted. 

 

It didn't matter if I'd had a great conversation with a client. 

Or made an important decision for the business. 

Or been genuinely present with my family that evening. 

 

If the list wasn't shrinking, I felt behind. 

 

And the brutal truth about a to-do list? 

 

It never shrinks. 

 

You cross one thing off and two more appear. 

It's a game you can never win. 

And I was playing it every single day. 

 

The exhaustion wasn't just physical. 

It was the constant feeling of never being enough. 

Never doing enough. 

Never getting on top of it. 

 

My wife could see it. 

My team could feel it. 

And deep down, I knew something had to change. 

 

So I stopped measuring my days by what I got done. 

 

And I started asking a different question at the end of each day: 

 

Did I show up as the person I wanted to be today? 

 

Was I present with my family? 

Did I lead my team well? 

Did I make progress on what actually matters? 

Did I take care of myself? 

 

That shift sounds simple. 

 

But it changed everything. 

 

The to-do list didn't disappear. But it stopped owning me. 

 

I became calmer. 

More focused. 

More intentional about where my time and energy actually went. 

 

And ironically — the business moved faster. 

 

Because I stopped being busy and started being deliberate. 

 

So if you're measuring your days by how much you got done — 

 

And it never feels like enough — 

 

Try asking a different question tonight. 

 

Not "what did I tick off?" 

 

But "did I show up as the person I wanted to be today?" 

 

It's a better measure of a life well lived. 

 

To your success, 

 

Josh 

 

PS: If you’re interested, here are 4 ways I can help you right now: 

 

  1.  Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here

 

  1. Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe! 

  

  1. Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now 

 

  1. Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here
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