As we were building our consultancy from $3M to $30M, we kept hitting the same cycle.
Win work.
Get busy.
Stop doing BD.
Pipeline dries up.
Then we’d scramble again.
At first, we thought it was normal.
But it wasn’t the market.
It was us.
We were treating business development like something you do when you “have time.”
And the reality is — you never have time.
Delivery always takes over.
The shift for us was simple:
We made BD non-negotiable.
Every week.
No matter how busy we were.
Client catch-ups.
New opportunities.
Follow-ups.
That consistency changed everything.
The pipeline smoothed out.
We stopped reacting.
And we started choosing better work, with better clients.
Most consultancy owners don’t have a BD problem.
They have a consistency problem.
So the question is:
Are you only doing BD when things slow down?
Or have you built it into your business so it never does?
To your success,
Josh
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