How incredible does it feel when you land a new big client or project? It feels great right!!

You’ve often spent months (or sometimes years) investing your time, effort and energy in bringing this client or project over the line.

But to be honest with you, it’s not the greatest business development strategy out there. It takes a lot of time and energy, pulls you away from leading your team and your business and can often take months or years before anything comes to fruition.

Now don’t get me wrong, I love it when my clients land new clients because they are so excited that their efforts have paid off, it often means exciting things for their team and business and every growing team or business needs an element of winning new work from new clients in their BD strategy.

Today I want to explore with you the less sexy and often unsung hero of business development...retaining existing clients.

Once the incredible amount of effort has been invested in winning a new client, you then hav...