Still Broad? You’re Inviting Price Comparisons
You’re not broken… your positioning is.
You’ve tried the courses, the frameworks, the late-night planning.
You’re capable. Your team’s good. Clients like you.
So why does growth still feel like pushing a boulder uphill?
Because when you’re broad, buyers default to the only thing they can compare: price.
Think about buying a laptop.
One listing says “All-purpose laptop for every task” with a long spec sheet.
Another says “Creator-grade workstation for 4K editing: color-accurate display, pro support, same-day swap, certified with Adobe.”
With the generic one, you compare on price because everything looks interchangeable.
With the specialist one, you compare on outcomes: faster renders, fewer crashes, guaranteed support, proven compatibility.
You stop asking “How cheap?” and start asking “How soon can I get it?”
That’s positioning.
When you look generic, you invite a price fight.
When you look specific, you get chosen for value.
Price pressure squeezes your margin, so you chase volume just to stand still. Volume creates rework and delays, which kills margin further.
That’s not a motivation problem.
It’s a model problem.
In this episode, I show you how specialization flips both the economics and the emotions:
Narrow focus signals expertise → lowers perceived risk → speeds decisions → lifts fees.
Higher fees restore margin, fund delivery excellence, and give you back your weekends.
Here’s what we’ll cover:
- The causal chain behind fee pressure (and why “more leads” isn’t the lever)
- The inch-wide, mile-deep model that changes who calls you and what they pay How to select, prove, and market a niche without starving cash flow
- The step-by-step transition plan to phase out low-margin work safely
- A live case study: doubled revenue while sustaining 40%+ net margins
This is the line in the sand.
Keep being the “safe option” that gets shopped on price…
Or sharpen your positioning and become the obvious choice.
Click Here to watch the video.
Click Here for the podcast episode.
Run the numbers. Feel the relief.
Then make the one decision that changes everything.
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
- Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here
- Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!
- Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now
- Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here
