Cheaper Fees Are Costing You More Than You Realise

Let’s talk about something nobody wants to admit. 

You didn’t cut your fee because it was strategic. 

You cut it because you didn’t want to lose the job. 

Because the pipeline’s light. 

Because saying no felt riskier than running lean. 

So you told yourself it’d pay off later. 

You’d “prove your value.” 

Negotiate more next time. 

But here’s the truth… 

Every time you say yes to a discount…you’re saying no to everything else you actually want. 

No to high-margin growth. 

No to hiring that senior who’d take weight off your shoulders. 

No to scaling with confidence and control. 

Instead? 

You build a business where: 

- Every “win” feels heavier than the last 

- Your team is stretched before the project even begins 

- You’re chasing growth, but bleeding margin 

- And you’re stuck playing the game you thought you were outsmarting 

You don’t need to burn it all down to grow past $1M, $3M, $5M or $10M. 

But you do need to stop pretending that “just shaving 10% off” is no big deal. 

Because cheaper fees don’t just erode your profit. 

They erode your power. 

Your leadership. 

Your ability to build a business that pays you what you’re worth. 

In this week’s podcast episode, I’ll show you: 

- Why discounting is often rooted in self-worth, not strategy 

- The silent flow-on effects that sabotage growth behind the scenes 

- How to rewire your pricing mindset and finally hold the line (without losing great clients) 

If you’ve ever thought, “We’re busy… but where’s the money?”  

This one’s for you. 

And if you’d like to learn more, please take a look at my most recent podcast episode on this exact topic: 

Click Here to watch the video. 

Click Here for the podcast episode. 

To your success, 

Josh 

PS: If you’re interested, here are 4 ways I can help you right now:  

1. Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here  

2. Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!  

3. Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now  

4. Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here