Simple Scales, Complex Fails

Being a generalist might feel like you’re ‘capturing the market’, but in business, it’s a trap. 

Trying to serve everyone leads to vague marketing, harder delivery and lower profit margins. 

Complexity creeps in. Your team become stretched. Your systems break & growth stalls.  

The solution? 

Get narrow. 

When you niche down, everything starts working better. 

— Marketing becomes clearer — 

You’re not trying to be everything to everyone. 

You’re speaking directly to a specific client with a specific problem. 

— Delivery improves — 

You’re not reinventing the wheel every project. 

You’re refining and repeating what works for your ideal client. 

— Profit margins increase — 

Specialists get paid more than generalists. 

The more focused you become, the more value you create, and the more you can charge. 

Most importantly, your business becomes scalable. 

Systems are easier to build. Teams are easier to train. Decisions are easier to make. 

Simple scales. Complex fails. 

If you’re feeling stretched, scattered or stuck. 

It’s probably not a capability problem. 

It’s a focus problem. 

What would happen if you got brutally clear on who you help, what problems you solve, and what you want to be known for? 

You don’t need to go wider. 

You need to go narrower. 

Less - but better. 

To your success,  

Josh 

PS: If you’re interested, here are 4 ways I can help you right now: 

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