Early on in our growth, we landed a major client.
High-profile. High revenue.
We thought we’d made it.
So we bent over backwards.
Discounted fees. Scope creep. Free extras.
Sound familiar?
Over 9 months, we did $400K of work…
For about $150K in fees.
It looked good on paper. But it nearly killed our cash flow.
And we learnt a tough lesson:
Revenue is not the same as profit.
These days, I coach firms to spot those red flags early:
— Clients who haggle on price
— Projects with unclear scope
— Teams stretched too thin to “keep the client happy”
You don’t need more work.
You need the right work — with clear scope, fair margins, and solid delivery.
That one client taught us the true cost of saying yes too easily.
Never again.
And if you’re a “yes” kind of person – I hope this has helped reset your thinking.
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
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