The LinkedIn Mistake That’s Costing You Millions

Most consultancy owners are on LinkedIn. 

They post updates. Share wins. Maybe even write the occasional article. 

But months go by — and nothing changes. No real leads. No qualified calls. No new clients. 

Here’s why: 

— Your Content Is Too Vanilla — 

Most posts read like generic updates. They’re flat. Forgettable. Your clients scroll straight past. 

Your content needs to stand out. 

It should be exciting — giving updates about you, your office, and your unique perspective on what’s happening in the marketplace. 

— No Call to Action — 

Even strong posts fizzle out. 

Without a clear next step, there’s no conversion. Attention doesn’t equal action. 

— No Consistency — 

Posting once every few weeks won’t cut it. 

Consistency builds visibility, trust, and momentum. 

— No System Behind the Content — 

It’s random. Scattergun. A post here, a post there. 

Without a framework, it’s just noise. 

— No Messaging Strategy — 

Content alone won’t get you clients. 

Without a messaging strategy to connect with your ideal clients after they engage, you’ve got no hope of converting visibility into real opportunities. 

The truth is simple: 

LinkedIn isn’t a brand exercise. It’s a business development tool. 

Consultancies that win on LinkedIn do three things: 

— They speak to client pain points, not just talk about themselves 

— They build a rhythm that compounds visibility 

— They link content to a clear messaging strategy that converts conversations into calls 

I’ve seen consultancies add $1M+ in pipeline in 6 months — not by posting more, but by posting better, with a system that turns content into clients. 

If your LinkedIn feels like a waste of time… it’s not the platform. 

It’s the way you’re using it. 

To your success, 

Josh 

PS: If you’re interested, here are 4 ways I can help you right now: 

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