The Profit Illusion

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On the surface, your consultancy looks strong.

Revenue is growing. The pipeline is full. Projects are being delivered.

But when you check the numbers… the profit isn’t there.

That’s the Profit Illusion.

Because here’s the truth: revenue ≠ success.

Here’s why:

— Costs Rise Faster Than Fees —

Every new hire, lease, and subscription eats into your margin.

Without tight control, you end up scaling overhead, not profit.

— Delivery Leaks Go Unnoticed —

Projects look “fine” on the surface, but budgets blow out quietly.

Scope creeps. Hours get written off. Margins vanish.

— The Founder Focuses on Top Line —

Revenue feels exciting. But it hides the cracks.

Most consultancies don’t realise how bad it is until cash flow crunch hits.

— No One Owns the Numbers —

If project managers aren’t accountable for profit, no one protects it.

And the leaks keep compounding.

The truth is simple:

Revenue is vanity. Profit is sanity.

I’ve seen firms grow to $10M+ in revenue and still struggle with cash.

And I’ve seen firms half that size make more take-home because they ran at 30%+ margins.

Profit isn’t a nice-to-have. It’s the engine of sustainable growth.

So if your revenue looks good but the bank balance doesn’t…

You don’t have a sales problem.

You have a profit problem.

Let’s start there.

To your success,

Josh

PS: If you’re interested, here are 4 ways I can help you right now:

Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here

Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!

Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now

Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here