What Got Us to $3M Nearly Broke Us at $7M

grow

In the early days, we were proud of how lean we ran.

No fluff. No fat. Just hard work, good people, and solid delivery.

That approach got us to $3M.

But it nearly broke us at $7M.

Here’s what happened:

We kept growing without changing how we operated.

— Same flat structure.

— Same client-heavy delivery.

— Same founders doing everything.

It worked… until it didn’t.

— Margins tightened.

— Projects slipped.

— People started burning out, especially us.

We realised that what got us to $3M was actually holding us back from getting beyond $7M.

So we made three key shifts:

— We built a real leadership layer —

Not just senior techs. Real leaders with clear accountability.

— We stopped saying yes to everything —

And got ruthless with scope, client fit, and pricing.

— We stopped doing, and started building —

We replaced brute-force effort with structure, systems and strategy.

Within 12 months, the business looked completely different.

(Plus there was our first merge in there as well).

And we were finally growing without burning out.

If you’re in that $3M–$7M zone…

There’s a good chance you’re being held back by what used to work.

Growth at this stage isn’t about doing more — it’s about doing things differently.

To your success,

Josh

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