Most consultants think pricing is their problem.
It’s not.
Confidence is.
That’s why fees get cut.
More work gets done than what was agreed.
And discounts appear before a client even asks.
Do you know what’s really driving this?
Fear.
Fear of losing the job.
Fear of being seen as expensive.
Fear of what the client will say after you send the proposal.
And clients sense that uncertainty instantly.
Before they read your proposal.
Before they even question your fees.
Confident consultancy owners don’t argue about pricing.
They build confidence and change the dynamic before pricing even becomes the issue.
In this week’s podcast episode, I break down why pricing conversations feel so hard — and how confidence alone changes how clients behave.
Including a real example of a Boardroom client being told by their own client that they should be charging more.
Click Here to watch the video.
Click Here for the podcast episode.
One question to sit with this week:
Where am I pricing too cheaply – and more importantly, why?
To your success,
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
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